How ghosting became the umbrella term for all the ways people go MIA in digital life

New Delhi, July 22 -- For three months, K. Gupta was building a relationship with someone. Dates would turn into weekends, plans would spill into the following month. She had, as she puts it, "calenda... Read More

Creator-led activation events: Are brands losing authenticity in the pursuit of visibility?

New Delhi, July 19 -- He reaches for the kulfi like someone who's been waiting for it all day, peels back the wrapper, licks it in slow motion from different angles until someone capturing this on a s... Read More

Stitch incoming: How the reaction economy went from commentary to rewarding condemnation

New Delhi, July 10 -- You're scrolling through Instagram. A video starts playing: someone mid- sentence in a podcast clip, a movie scene, a news interview. Hovering in the corner, superimposed over ... Read More

The cycle of tap, regret, repeat in a frictionless world

New Delhi, June 19 -- Ever "liked" your ex's old picture while stalking their Instagram at 1am? Or worse, their current partner's? Accidentally forwarded a risque meme to your boss because they were a... Read More

A powerful currency: How the human face was used to build the internet's attention economy

New Delhi, May 13 -- Manav Jain can no longer ignore how screens are rewriting his sense of faces. The 25-year-old product manager from Bengaluru recently returned to his hometown, Mumbai, after stayi... Read More