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The truth about social media engagement: It is getting easier for one's content to go viral, but harder to get followers

New Delhi, April 4 -- Over the last couple of weeks, a seemingly comforting narrative has taken over the creator economy discourse: your follower count doesn't matter anymore. The algorithm has democr... Read More


How layoffs became fodder for memes

New Delhi, March 9 -- Hardik Shah is disoriented by the way layoffs unfold. Three years ago, he was laid off from a global social media company in its post-pandemic cull. "I had never even taken a bre... Read More


How newsroom tech shapes the stories we read online

New Delhi, Feb. 15 -- "What is CMS?" a friend from the tech industry asked. I had mentioned the content management system we use in the newsroom. The question took me back to the first time someone fr... Read More


The return of small-town creators on Instagram

New Delhi, Jan. 30 -- "Basically, it's about how people in big cities have started watching reels of people in villages, right?" asks Deeksha Choudhary. I had been grappling with how to explain the st... Read More