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The return of small-town creators on Instagram

New Delhi, Jan. 30 -- "Basically, it's about how people in big cities have started watching reels of people in villages, right?" asks Deeksha Choudhary. I had been grappling with how to explain the st... Read More


Why childhood nicknames matter more than we think

New Delhi, Jan. 12 -- In line with the season of reflections, as 2025 was drawing to a close, I sat down to write a letter to myself. But I got stuck almost immediately after "Dear" because I wasn't s... Read More


'Your Year Wrapped: Apps have all the data but no context

New Delhi, Dec. 27 -- This year was the first time Spandan Banerjee did not share his Spotify Wrapped on social media. "I often grieve through music," says the 31-year-old musician and product designe... Read More


How words are disappearing from our digital lives

New Delhi, Nov. 28 -- Shantanu Anand, 33, stays in touch with friends through "pebbling". Every night, he opens his Instagram DMs to see the reels his friends have sent him during the day. He reacts w... Read More


The vanishing human in customer care

New Delhi, Nov. 12 -- When was the last time you tried calling customer care? Was it hard just to locate 'customer support' on the brand's app or site? Did you have to jump through hoops just to get t... Read More