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The vanishing human in customer care

New Delhi, Nov. 12 -- When was the last time you tried calling customer care? Was it hard just to locate 'customer support' on the brand's app or site? Did you have to jump through hoops just to get t... Read More


Grieving the loss of a personality in the age of algorithms

New Delhi, Nov. 7 -- When ad legend Piyush Pandey died last month, a catalogue of my interactions with him over eight years of reporting on the advertising industry resurfaced in memory. A tribute beg... Read More


We grieve in photos and reels now. But who are we really mourning?

New Delhi, Nov. 7 -- When ad legend Piyush Pandey died last month, a catalogue of my interactions with him over eight years of reporting on the advertising industry resurfaced in memory. A tribute beg... Read More


Library tours reveal a city's secret culture

New Delhi, Nov. 1 -- At the entrance of the New York Public Library, a marble plaque reads: "I had little opportunity for formal education as a young man in Lithuania, and I am deeply indebted to The ... Read More


Self-locking, digital locks, or padlocks? When options overwhelm

New Delhi, Oct. 25 -- Have you ever locked yourself out of your house? I did last week, and was promptly told it happens to everyone. For me, though, this was only the second time in my life. Both tim... Read More


What I gained by going off Instagram stories

New Delhi, Oct. 19 -- It's been over three-and-a-half months since I stopped watching Instagram Stories. I was never a compulsive watcher; I only checked a handful of people's stories. But consciously... Read More


Director Varsha Bharath on her film 'Bad Girl' and industry sexism

New Delhi, Oct. 12 -- Varsha Bharath, Vetrimaaran's longtime assistant director, debuted with Bad Girl, an intimate character study from action hero-obsessed Tamil cinema. Bharath's coming of-age stor... Read More


The psychology behind your moving day rituals

New Delhi, Sept. 28 -- What's the first thing you do after moving to a new place? I always do laundry. On the first night in the apartment I moved into last month, the washing machine hummed as I wipe... Read More


Why Nano Banana feels less like a shock and more like the future of our online lives

New Delhi, Sept. 16 -- The Nano Banana trend has taken over my Instagram feed. It demonstrates exactly what Google claims in its blog post about the AI image editing tool that allows you to place you... Read More


What it feels like to be trapped in apps-and how to break free

New Delhi, Sept. 5 -- Shagun Ohri likes to "doomscroll" on Blinkit-and she's not proud of it. It should take roughly five minutes to order groceries from the quick commerce platform. "But I'm spending... Read More