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YouTube's Playables Battle Shrinking Attention Spans: Mini-Games Hook GenZ Longer

New Delhi, April 27 -- In the attention economy, where user time is the scarcest commodity, platforms such as content sites, OTT services and social networks are competing for every second of engageme... और पढ़ें


Edtech taps AI to bring learning just the way you want it

New Delhi, April 15 -- Picture an engineering student in a tier-III town, stuck on a Python script late at night with no teacher to call. Until recently, her options were limited to generic fixes: rew... और पढ़ें


Mint Explainer | Meta makes Instagram reels shoppable. What it means for creators and brands

New Delhi, April 12 -- Meta has finally made Instagram reels shoppable, a move creators have awaited since YouTube announced its affiliate program two years ago. Creators will soon be able to add prod... और पढ़ें


After TikTok, heartland creators face a tougher second act

New Delhi, April 9 -- A creator's fluent English, a swirl of opinions around urban cues and a rural backdrop-an unlikely mix that has set the internet abuzz. It centres on West Bengal's East Midnapore... और पढ़ें


Wellness, risks and returns: Inside Rakulpreet Singh's investment strategy

NEW DELHI, March 31 -- Investors are rarely patient. The moment a cheque is written, the clock starts ticking. Founders face questions on burn rates and exits before the ink dries. But actor and entre... और पढ़ें


From firewood to food apps, how India's top colleges are tackling the LPG crunch

New Delhi, March 31 -- The scarcity of LPG cylinders has hit India's engineering, management and medical colleges hard. Institutes are adopting diverse workarounds to manage the crisis- shifting to on... और पढ़ें


Why AI-driven food-based melodramas go viral -and stay safe

New Delhi, March 24 -- Can you imagine Idli-soft, simple, and the most unassuming star of the breakfast plate-as a nervous wreck? He is miserable. Sambar, once his perfect companion, is leaving him to... और पढ़ें


Talent wars heat up: tech giants turn to influencers for viral job hunts on social media

New Delhi, March 11 -- As India's job market battle intensifies, top tech firms are swapping staid job ads for influencer-marketing campaigns on Instagram, YouTube and LinkedIn. Creators with millions... और पढ़ें


IIMs bank on pre-placements for batch of 2026, consulting giants dominate

NEW DELHI, March 5 -- India's premier business schools are leaning heavily on pre‑placement offers and a surge in consulting‑sector hiring to secure near‑100% placement rates for the... और पढ़ें


Creators strike gold at AI summit. What it means for brands

New Delhi, March 2 -- If the recent AI Impact Summit delivered one clear takeaway, it is this: technology events are fast evolving into powerful commercial and influence hubs for brands and creators. ... और पढ़ें