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Back to WFH? India Inc responds to Modi's fuel-saving appeal

New Delhi, May 19 -- India's largest employers have revived or expanded work-from-home (WFH) policies following Prime Minister Narendra Modi's call to reduce fuel consumption and conserve foreign exch... Read More


Video pitch, assessment, socials scan-hiring goes beyond CVs

New Delhi, May 13 -- As artificial intelligence (AI) makes resumes increasingly polished and tailored for automated hiring systems, recruiters are rethinking how much a traditional curriculum vitae (C... Read More


90s icons reboot careers on social media, walk nostalgia-Gen Z tightrope

New Delhi, May 8 -- Popular yesteryear video jockeys, actors, and musicians who rode the wave of post-liberalisation aspirations in the 1990s, before fading into near-oblivion, are now staging a secon... Read More


The rise of creator incubators in India - too much too soon?

New Delhi, May 4 -- Money is increasingly following influence in the creator economy. Creator incubation funds-pooled investments designed to back content-are drawing fresh attention, with capital flo... Read More


YouTube's Playables Battle Shrinking Attention Spans: Mini-Games Hook GenZ Longer

New Delhi, April 27 -- In the attention economy, where user time is the scarcest commodity, platforms such as content sites, OTT services and social networks are competing for every second of engageme... Read More


Edtech taps AI to bring learning just the way you want it

New Delhi, April 15 -- Picture an engineering student in a tier-III town, stuck on a Python script late at night with no teacher to call. Until recently, her options were limited to generic fixes: rew... Read More


Mint Explainer | Meta makes Instagram reels shoppable. What it means for creators and brands

New Delhi, April 12 -- Meta has finally made Instagram reels shoppable, a move creators have awaited since YouTube announced its affiliate program two years ago. Creators will soon be able to add prod... Read More


After TikTok, heartland creators face a tougher second act

New Delhi, April 9 -- A creator's fluent English, a swirl of opinions around urban cues and a rural backdrop-an unlikely mix that has set the internet abuzz. It centres on West Bengal's East Midnapore... Read More


The making of creators-The Pujarini row and how talent agencies work

New Delhi, April 2 -- As the creator economy evolves, it's getting harder to tell where a creator's real voice gives way to engineered packaging. East Midnapore, West Bengal-based creator Pujarini Pr... Read More


Wellness, risks and returns: Inside Rakulpreet Singh's investment strategy

NEW DELHI, March 31 -- Investors are rarely patient. The moment a cheque is written, the clock starts ticking. Founders face questions on burn rates and exits before the ink dries. But actor and entre... Read More