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Companies lap up creators as they trade side hustles for pay slips

New Delhi, May 29 -- For most of India's content creators, odd jobs on the side are reality. Indeed, some just work on content and pay their bills with brand deals, but only about 10-15% make it work ... और पढ़ें


AI to grab a third of India's influencer budgets, but biggies to go bigger

New Delhi, May 26 -- Brands are quietly redrawing their influencer budgets. Artificial intelligence (AI)-generated personalities are beginning to replace many nano and micro creators by offering brand... और पढ़ें


Back to WFH? India Inc responds to Modi's fuel-saving appeal

New Delhi, May 19 -- India's largest employers have revived or expanded work-from-home (WFH) policies following Prime Minister Narendra Modi's call to reduce fuel consumption and conserve foreign exch... और पढ़ें