New Delhi, April 27 -- In the attention economy, where user time is the scarcest commodity, platforms such as content sites, OTT services and social networks are competing for every second of engageme... Read More
New Delhi, April 15 -- Picture an engineering student in a tier-III town, stuck on a Python script late at night with no teacher to call. Until recently, her options were limited to generic fixes: rew... Read More
New Delhi, April 12 -- Meta has finally made Instagram reels shoppable, a move creators have awaited since YouTube announced its affiliate program two years ago. Creators will soon be able to add prod... Read More
New Delhi, April 9 -- A creator's fluent English, a swirl of opinions around urban cues and a rural backdrop-an unlikely mix that has set the internet abuzz. It centres on West Bengal's East Midnapore... Read More
NEW DELHI, March 31 -- Investors are rarely patient. The moment a cheque is written, the clock starts ticking. Founders face questions on burn rates and exits before the ink dries. But actor and entre... Read More
New Delhi, March 31 -- The scarcity of LPG cylinders has hit India's engineering, management and medical colleges hard. Institutes are adopting diverse workarounds to manage the crisis- shifting to on... Read More
New Delhi, March 24 -- Can you imagine Idli-soft, simple, and the most unassuming star of the breakfast plate-as a nervous wreck? He is miserable. Sambar, once his perfect companion, is leaving him to... Read More
New Delhi, March 11 -- As India's job market battle intensifies, top tech firms are swapping staid job ads for influencer-marketing campaigns on Instagram, YouTube and LinkedIn. Creators with millions... Read More
NEW DELHI, March 5 -- India's premier business schools are leaning heavily on pre‑placement offers and a surge in consulting‑sector hiring to secure near‑100% placement rates for the... Read More
New Delhi, March 2 -- If the recent AI Impact Summit delivered one clear takeaway, it is this: technology events are fast evolving into powerful commercial and influence hubs for brands and creators. ... Read More