Behind the boom: Comic-led format shows capture audiences and brand budgets

New Delhi, Aug. 21 -- From solo specials to talk-show spoofs and quirky game formats, India's stand-up comics have entered a new rat race of creating their own signature shows to grab audiences, stand... Read More

India becomes world's top target for cyberattacks

New Delhi, Aug. 20 -- India has overtaken Brazil and Spain as the country most targeted by cyber attackers, according to Swiss cybersecurity firm Acronis. In May, 12.4% of the devices running on the ... Read More

India's content creators may reel under betting app endorsement ban

New Delhi, Aug. 20 -- The glitzy world of India's social media influencers-long fuelled by lucrative brand deals with online gaming companies-is facing an unexpected downturn. With the introduction of... Read More

The Beat Report: Five realities of influencer life you won't see on Instagram

New Delhi, Aug. 16 -- In The Beat Report, Mint's journalists bring you unique perspectives on their beats, breaking down new trends and developments, and sharing behind-the-scenes stories from their r... Read More

Forget brands, your employees are the new marketing mavericks

New Delhi, Aug. 12 -- Employees are becoming brands' new influencers. As marketers figured that the colleague sitting just a few desks away can get more traction for their products on social media tha... Read More

Beyond the joke: how the growth in India's comedy industry pays the bill for its crew

New Delhi, Aug. 8 -- The Indian comedy industry has grown tenfold since 2018, with top comedians earning up to Rs.25 crore annually from ticket sales, corporate gigs, and brand endorsements. This grow... Read More

Influencers log out-when the likes don't pay for the rent

New Delhi, Aug. 4 -- After nine years of writing comedy scripts, shooting sketches, and chasing YouTube views, Om Suri hit pause. His channel 'Oye Omi' had nearly 73,000 subscribers, but not enough to... Read More

IIMs see surge in pre-placement job offers despite sluggish market. Startups, nonprofits join the hiring race.

New Delhi, July 29 -- India's leading business schools are seeing a sharp rise in pre-placement offers this year despite a sluggish job market. Students across Indian Institutes of Management in Ahmed... Read More

Jane Street or not, quants are back at IITs in search of top talent

New Delhi, July 16 -- The capital market regulator's action against Jane Street has not deterred other high-frequency and quantitative trading firms from returning to Indian Institutes of Technology t... Read More

Your views on their content are taking Influencers places

New Delhi, July 14 -- Followers' views on influencers' social media posts are becoming their tickets to global events such as Wimbledon, Coachella and the F1 premiere. Companies such as JioStar, Warne... Read More

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