New Delhi, May 29 -- For most of India's content creators, odd jobs on the side are reality. Indeed, some just work on content and pay their bills with brand deals, but only about 10-15% make it work ... Read More
New Delhi, May 26 -- Brands are quietly redrawing their influencer budgets. Artificial intelligence (AI)-generated personalities are beginning to replace many nano and micro creators by offering brand... Read More
New Delhi, May 19 -- India's largest employers have revived or expanded work-from-home (WFH) policies following Prime Minister Narendra Modi's call to reduce fuel consumption and conserve foreign exch... Read More
New Delhi, May 13 -- As artificial intelligence (AI) makes resumes increasingly polished and tailored for automated hiring systems, recruiters are rethinking how much a traditional curriculum vitae (C... Read More
New Delhi, May 8 -- Popular yesteryear video jockeys, actors, and musicians who rode the wave of post-liberalisation aspirations in the 1990s, before fading into near-oblivion, are now staging a secon... Read More
New Delhi, May 4 -- Money is increasingly following influence in the creator economy. Creator incubation funds-pooled investments designed to back content-are drawing fresh attention, with capital flo... Read More
New Delhi, April 27 -- In the attention economy, where user time is the scarcest commodity, platforms such as content sites, OTT services and social networks are competing for every second of engageme... Read More