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The Method Behind Curefit's High Customer Retention In A Low-Loyalty Market

India, Sept. 2 -- India's consumer wellness market is massive and growing fast. However, its fitness segment remains highly fragmented, lacking consistent outcomes or a standardised user experience. A... Read More


Inside PEP Brands' 6P Engine That Turned mCaffeine & Hyphen Into Household Names

India, Aug. 26 -- Some beauty brands arrive with an inherent allure (scientific depth, a sense of luxury or something more elusive) that immediately turns them into cult-favourites. Others must naviga... Read More