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The curious marketer. How many towns will you visit this month?

New Delhi, Oct. 19 -- On a recent visit to Kochi, I met an old colleague from Tata Tea. Both he and I had worked with the sales and marketing team for many years. From his files, he pulled out an agei... और पढ़ें


The curious marketer. When brands come back to the fold

New Delhi, Sept. 21 -- Earlier this month, Apple launched its first foldable iPhone, the Duo. The starting price in India is nearly Rs.3 lakh. Advanced versions are priced more than Rs.4 lakh. The two... और पढ़ें


The curious marketer. The numbers game: 5 Star, 7Up and Boeing 747

New Delhi, Aug. 24 -- One of India's most popular chocolates is Cadbury's 5 Star. One of the world's most famous brands is 3M. A brand we trust for various uses in our home is the WD-40 multi-purpose ... और पढ़ें


JRD Tata - a leader of leaders

New Delhi, July 29 -- Today, we mark the 122nd birth anniversary of one of the greatest leaders our nation has known - JRD Tata. He was Chairman of the Tata Group for over 50 years, and inspired an en... और पढ़ें