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The curious marketer. The numbers game: 5 Star, 7Up and Boeing 747

New Delhi, Aug. 24 -- One of India's most popular chocolates is Cadbury's 5 Star. One of the world's most famous brands is 3M. A brand we trust for various uses in our home is the WD-40 multi-purpose ... Read More


JRD Tata - a leader of leaders

New Delhi, July 29 -- Today, we mark the 122nd birth anniversary of one of the greatest leaders our nation has known - JRD Tata. He was Chairman of the Tata Group for over 50 years, and inspired an en... Read More


The curious marketer. Every weekend is now a time of festive spending and cheer

New Delhi, July 27 -- On a recent Saturday evening, I was at Church Street in central Bengaluru. It was virtually impossible to walk on this road because it was jam-packed with hundreds of shoppers an... Read More


The curious marketer. Brands and the beautiful game

New Delhi, June 29 -- The ongoing FIFA football World Cup brought up a charming old memory - me as a young boy in the 1970s, eating ice cream from a football-shaped plastic container. This was popular... Read More