Publication

Byline

5 ways brands can optimise PR in the age of AI search

South Africa, March 10 -- AI is changing how brands are discovered A South African consumer opens ChatGPT and asks it a simple question: which electric SUV should I buy? The response reads like a cu... और पढ़ें


Emotional ROI and curiosity-driven discovery lead TikTok's 2026 trends

South Africa, March 10 -- Human qualities The report introduces "Irreplaceable Instinct" as the defining cultural theme for 2026, signalling a renewed focus on connection, curiosity, and presence. Th... और पढ़ें


Make every advertising rand work harder

South Africa, March 10 -- One of the ongoing challenges within that complexity is how much of our digital investment actually reaches real people. As digital advertising has grown, so too has the inf... और पढ़ें


Wag the Dog ages into a modern day crisis communications reality

South Africa, March 10 -- Last weekend, as newsfeeds filled with reports of escalating strikes and retaliation in the Middle East, I could not help but think about her recommendation, because truth is... और पढ़ें


Warc's 2026 Creative 100 rankings released

South Africa, March 10 -- Compiled by Warc, the annual Creative 100 Ranking aggregates the results of the most important global and regional creative awards of 2025. The shows tracked are determined i... और पढ़ें


New storytelling platform celebrates young SA professionals

South Africa, March 10 -- Through BeRemarkable, members can share the realities behind their professional titles, the long nights of studying, the first big break, the pressure of leadership, and the ... और पढ़ें


"Local is indeed LekkeSlaap" says the brand's latest TVC

South Africa, March 10 -- "Our goal has always been to celebrate the spirit of South African travel, and put a smile on the viewer's face while we're at it," says Gerriline Fouche, chief marketing off... और पढ़ें


Strong mineral potential puts Tanzania 4th in Africa's investment ranking

Tanzania, March 10 -- Dar es Salaam. Tanzania has strengthened its position as an attractive destination for mining investment after ranking 34th out of 68 jurisdictions worldwide in the Fraser Instit... और पढ़ें


Apple Music names Tanzania's Vanillah as Up Next artist in East Africa

Tanzania, March 10 -- Dar es Salaam. Apple Music has announced Tanzanian singer-songwriter and multi-instrumentalist Vanillah as the latest artist to be featured in its Up Next artist development prog... और पढ़ें


Businesses in Tanzania feel pinch of Middle East conflict

Tanzania, March 10 -- Dar es Salaam. Eleven days into the US and Israel's war on Iran, Tanzanian businesses are already feeling the effects. From flight cancellations to delayed shipments of imported... और पढ़ें