South Africa, March 10 -- "Our goal has always been to celebrate the spirit of South African travel, and put a smile on the viewer's face while we're at it," says Gerriline Fouche, chief marketing officer at LekkeSlaap.

"By bringing together icons from the rugby field, the running track, the stage, and the screen, we wanted to show that LekkeSlaap truly has a 'lekke' stay for everyone, no matter their preferences, budget or destination."

A cast as diverse as the destination

The new campaign sees the return of the beloved Hannes (played by Pierre Breytenbach), the familiar face of LekkeSlaap, who finds himself sharing a roadside break with an unlikely group of fellow travellers:

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