Bangladesh, March 25 -- Dhakas retail scene has been rocked by the controversy surrounding Nobin Fashion, a clothing brand based in Dhaka citys shopping mall – ‘Bishal Centre, Moghbazar. The brands decision to sell Punjabi garments at an unprecedented Tk300-far below market norms-has ignited fierce public interest, local trader backlash, and questions over business ethics, social media marketing, and law enforcement accountability. The episode, unfolding just before Eid-ul-Fitr, Bangladeshs largest festival, illustrates the tensions between innovative marketing, consumer access, and market regulation.

Aggressive discounts trigger backlash

In early March, Nobin Fashion launched its promotional sale, pricing Punjabi garments a...