India, May 4 -- Vodafone Idea's content aggregation platform, Vi Movies & TV, has introduced microdrama content as demand grows for mobile-first, short-form serialised entertainment.

The microdrama category will be available on Vi Movies & TV through a partnership with the Bullet Microdrama App, and can be accessed through the Vi Movies & TV app.

Microdramas have seen growing adoption among smartphone users in India. According to industry reports, India accounted for 11% of global downloads of microdrama platforms in the first quarter of 2025, reaching 35 million downloads.

Industry estimates suggest the microdrama market in India could reach USD1.5 billion by 2026 and USD 4.5 billion by 2030. Growth is expected to be supported by incr...