India, Nov. 7 -- Vodafone Idea (Vi) has introduced a Rs 35 regional entertainment add-on pack on its Vi Movies and TV app, allowing eligible prepaid subscribers to access two regional over-the-top (OTT) platforms for 28 days.

The offering brings together six OTT platforms covering nine Indian languages, including Tamil, Telugu, Malayalam, Kannada, Punjabi, Haryanvi, Bhojpuri, Bengali and Odia. The development reflects the growing role of regional-language content in India's digital entertainment market and the increasing use of content aggregation platforms to bring multiple streaming services under a single offering.

Under the new pack, eligible Vi prepaid customers can select any two platforms from a portfolio comprising SonyLIV South...