India, June 4 -- Truecaller has announced a strategic partnership with Gupshup to expand the reach of its Business Messaging solution across multiple international markets, including India, Egypt, Nigeria and South Africa.

The collaboration will enable Gupshup to offer Truecaller Business Messaging to enterprises, with the aim of enhancing business-to-consumer communication beyond conventional SMS-based interactions.

The partnership focuses on enabling businesses to engage with customers through verified and media-rich messaging. Through Truecaller Business Messaging, enterprises can send messages featuring images, videos and documents, allowing for more interactive communication with users.

Commenting on the partnership, Priyam Bose, ...