India, April 6 -- Tata Play Fiber has announced a collaboration with IBM to develop a next-generation, AI-enabled enterprise data lakehouse using the IBM watsonx platform.

The initiative aims to consolidate 25 separate data sources into a single, scalable environment, enabling improved analytics, more consistent data management and better-informed decision-making across the organisation.

Operating in a highly competitive broadband market, Tata Play Fiber has been seeking to modernise its data infrastructure to improve agility, strengthen customer insights and enhance operational efficiency.

Previously, data relating to customer records, marketing, finance, call centre interactions and service operations was spread across multiple syste...