India, Oct. 9 -- Tata Communications and Air India have launched EasyRoam, an Air India-branded travel SIM that provides international voice and data connectivity, bringing mobile roaming into the airline's digital travel ecosystem.

Developed by Tata Communications, EasyRoam is available as both a physical SIM and an eSIM through an Air India-branded webpage. The service is initially available across 30 countries spanning North America, Europe, Australia, Asia Pacific and the Middle East, with coverage planned to expand to up to 190 countries.

For the telecom industry, the development reflects the growing role of connectivity as a layer embedded within other digital services. Rather than requiring international travellers to arrange roa...