M2M growth helps Indian telcos navigate retail subscriber swings
India, July 9 -- India's telecom operators are increasingly finding stability in an area that remains largely invisible to consumers: machine-to-machine (M2M) connectivity.
According to subscriber data released by the Telecom Regulatory Authority of India (TRAI), the M2M segment recorded uninterrupted growth for Bharti Airtel, Reliance Jio and Vodafone Idea between January and May 2026, even as consumer mobile subscriptions fluctuated during the same period.
The trend highlights the growing importance of connected devices, industrial automation, smart infrastructure and Internet of Things (IoT) deployments in supporting telecom operators' subscriber growth strategies. Unlike retail mobile services, which are heavily influenced by pricin...
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