India, May 7 -- InMobi has announced the acquisition of MobileAction, an AI-powered platform that helps app developers and marketers improve app visibility and reach new iOS users. Financial terms of the transaction were not disclosed.

Founded in 2013 and headquartered in San Francisco, MobileAction focuses on AI-driven app analytics and is known for its work in Apple Search Ads and App Store optimisation. Its tools are designed to help marketers improve app discoverability and campaign performance.

According to InMobi, the acquisition strengthens its advertising business by adding capabilities aimed at helping brands acquire new app users across the iOS ecosystem through both organic discovery and AI-based optimisation.

The deal also ...