India, Aug. 4 -- Indian businesses are moving ahead with artificial intelligence (AI) adoption, with 69% planning to increase their AI investments and 73% reporting some measurable returns from their initiatives. However, data readiness remains a major challenge, with only 4% of organisations saying their enterprise data is fully prepared to support AI at scale.

The findings come from Dun & Bradstreet's latest AI Momentum Survey for India, which tracks the adoption, investment, deployment and business outcomes associated with enterprise AI.

The survey indicates that AI adoption has moved beyond the experimentation stage for many businesses, although organisations continue to face challenges in scaling AI initiatives and achieving consis...