India, July 25 -- For more than a decade, the Bharatiya Janata Party (BJP) has been regarded as one of the world's most sophisticated political organisations in its use of social media.

Long before most political parties recognised the strategic value of digital platforms, the BJP built an integrated communication ecosystem spanning WhatsApp, Facebook, X, YouTube, influencers, volunteers and an extensive IT network capable of shaping political narratives at remarkable speed.

Yet in just 70 days, a decentralised youth movement demonstrated that even the most sophisticated digital communication machinery could be challenged on its own turf.

What began on 16 May 2026 as a satirical Instagram page, the Cockroach Janata Party (CJP), evolve...