India, Oct. 14 -- India's paid direct-to-home (DTH) television industry lost 7.51 million active subscribers in the year to June 2026, putting pressure on operators to protect their revenue base, manage distribution costs and reassess their strategies in a television market spanning satellite, cable and internet-based delivery platforms.

According to the Telecom Regulatory Authority of India's (TRAI) performance indicator report for April-June 2026, the combined active subscriber base of the country's four paid DTH operators fell 13.4% year on year to 48.56 million at the end of June, from 56.07 million a year earlier. The figures exclude DD Free Dish, the free-to-air DTH service operated by Prasar Bharati.

The decline continued during ...