India, Oct. 9 -- By Rajiv Kumar, CEO & Founder, StoreHippo

The ecommerce industry, which has been demonstrating unprecedented growth since the past few years has been subject to many new trends. With technology being an active participant in almost every business including the retail and ecommerce industry, businesses are also witnessing numerous technological advancements.

The ongoing digital wave is giving rise to trends like agile payment gateways, integration of technologies to meet the deliveries, personalization and shift towards D2C amongst others. To meet the ever-evolving demands of the customers, brands are also offering easy payment and fast shipping options to their customers by deploying innovative technologies into their b...