India, Oct. 9 -- By Alok Nayak, Senior Director, Head - CPRD Sector Hub, Capgemini

Indian consumers are increasingly taking to online channels for purchases and the pandemic saw many new consumers enter the online channel. In urban India, the share of online shoppers among active internet users nearly doubled, from 22% before the pandemic to 42% during the pandemic. According to India Brand Equity Foundation (IBEF), the order volume in ecommerce jumped 36% in Q4 2020 in the country.

Online growth is expanding across categories: By Q4 2020, personal care, beauty, and wellness showed the fastest growth by order volume. Grocery and epharmacy are expected to see bulk of growth in 2021 with large business groups entering these areas. Single-...