India, March 2 -- Bharti Airtel and Google have announced a collaboration to introduce additional security measures to Rich Communications Services (RCS) messaging for users in India. The partnership combines Airtel's network intelligence with Google's RCS platform and spam detection systems, with the aim of improving message authentication and reducing spam and fraud.

Over the past 18 months, Airtel has introduced a series of AI-based tools to curb spam calls and messages on its network. The company states that these measures have blocked billions of spam calls and SMS messages and reduced reported financial losses linked to fraud on its network. However, it argues that vulnerabilities remain across digital communication platforms that ...