Hanoi, April 13 -- The Vietnam International Travel Mart 2026 (VITM 2026) attracted more than 90,000 visitors during its five-day run, with thousands of tourism businesses engaging in networking and promotional activities aimed at stimulating travel demand for the upcoming peak season.

According to the organisers, around 4,500 representatives from Vietnamese and international tourism enterprises attended the event, generating more than 25,000 business meetings and partnership exchanges. Approximately 15,000 discounted tours and travel products were offered to visitors.

Held under the theme "Digital transformation and green growth - Elevating Vietnam tourism," the event highlighted the sector's shift toward sustainable, high-quality, and...