Hanoi, April 16 -- Vietnamese travellers are increasingly prioritising budget optimisation and authentic travel experiences for the upcoming April 30-May 1 holiday, with demand rising for flexible travel packages and personalised itineraries.

The traditional "golden holiday" is no longer mainly about travelling long distances or visiting popular destinations for check-ins. Instead, many travellers are choosing trips that better match their personal needs, favouring convenient, flexible and all-in-one travel experiences.

Observations at the Vietnam International Travel Mart (VITM) 2026 show that bookings for "free and easy" travel packages, typically combining flights and hotels while allowing independent exploration - have increased sig...