Hanoi, Oct. 30 -- Vietnamese travellers are increasingly looking beyond sightseeing and placing greater importance on emotional well-being, meaningful experiences and personal connections when choosing their trips, according to Booking.com's inaugural Travel Happiness Index released in Hanoi on October 29.

The report examines the emotional, financial and social factors shaping travel behaviour amid growing global uncertainty. It is based on a survey of more than 10,000 respondents across 10 Asia-Pacific markets, including Vietnam.

The findings show that 99% of Vietnamese respondents associate travel with positive emotions. For many, the enjoyment begins well before departure, when they start thinking about and preparing for their trips....