Paris, March 30 -- A Vietnamese-founded start-up in France is carving out a niche in one of Europe's most demanding personal care markets, positioning itself at the forefront of products designed to improve the health and well-being of women and girls. Operating under the name Hexa, the company goes beyond commercial ambitions, placing women's and girls' health at the centre of its long-term development strategy. Talking to the Vietnam News Agency (VNA)'s correspondents in France, Hexa founder Mai Bui recalled her early days in the European country, starting from almost nothing amid language barriers, cultural differences and a highly competitive business environment. In meetings with major French dermo-cosmetic firms, she was often under...
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