Hanoi, Nov. 2 -- With just two months remaining in 2026, consumer demand is gradually picking up ahead of the year-end shopping season.

A range of Vietnamese regional specialties is being brought to Ho Chi Minh City through trade promotion, discount and business networking programmes, while retailers and supermarkets are preparing supplies to meet rising demand.

At a recent trade fair at Phu Tho Gymnasium in Ho Chi Minh City, Le Ngoc May, a resident of Trung My Tay ward, said her child does not like fresh custard apples but enjoys dried ones because of their pleasant aroma, mildly sweet taste and low sugar content.

She noted that businesses have paid increasing attention to product quality and presentation at each trade fair.

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