Hanoi, Sept. 26 -- The combination of contemporary needs and cultural heritage is giving rise to products with a distinct Vietnamese identity, as local brands draw on traditional materials, craftsmanship and cultural stories to develop fashion, furniture and consumer goods.

However, experts say that unlocking the full potential of cultural resources requires closer links among research, production and markets as part of a broader strategy.

Turning local heritage into contemporary products

The use of traditional knowledge and craftsmanship in modern products is opening new opportunities for Vietnam's design sector. Many brands are working with artisans and artists to incorporate local culture into products while creating their own ident...