Beijing, July 7 -- Vietnamese fruit is gaining a stronger foothold in China as rising consumer demand, improved cross-border logistics and trade facilitation measures continue to boost exports, Chinese media have reported.

The Economic Daily said imported fruit from the Association of Southeast Asian Nations (ASEAN), including durian, mangosteen and particularly Vietnamese lychees, has become increasingly popular at wholesale markets and fruit retailers in Nanning, capital of China's Guangxi Zhuang Autonomous Region, during the summer season. Monthong durian is currently retailing at 20-25 RMB (about 3-3.7 USD) per 500g, while mangosteen sells for 13-16 RMB per 500g.

Thanks to its strategic location bordering Vietnam and other ASEAN cou...