Hanoi, April 29 -- A stronger, more brand-driven growth strategy is expected to help Vietnamese enterprises enhance their value and competitiveness in global markets, as the national brand continues to gain momentum in recent years.

Vietnam's national brand has steadily strengthened in recent years, reflected in the growing number of products recognised under the National Brand Programme. The trend underscores that with well-planned investment in strategy, technology and brand management, Vietnamese enterprises can generate strong brand value and compete globally.

The 2020-2025 period has seen robust growth in the Vietnam National Brand, with its total value reaching nearly 520 billion USD in 2025, ranking 32nd among 193 economies world...