Rome, Oct. 31 -- The premium 100% Fine Robusta coffee line "Ham Rong", sourced from Vietnam's Gia Lai province, has recently been officially launched at the 1895 factory of Lavazza, one of the world's leading coffee groups, in Turin, northern Italy. The launch was more than a purely commercial event. It marked a turning point, signalling international recognition of the quality of Vietnamese Fine Robusta on the global specialty coffee map. The milestone in Turin was the result of sustained and systematic diplomatic efforts to build connections. The process began with the Coffee Forum in Turin in 2024, organised by the Vietnamese Embassy in Italy in coordination with the Vietnam Coffee-Cocoa Association (VICOFA). Following the forum, leadi...