Hanoi, March 19 -- Vietnam's chain coffee has secured a position among Southeast Asia's leading market, ranking third by value at an estimated 725 million USD and posting one of the region's fastest growth rates at 27%.

A recent report by Momentum Works shows that Southeast Asia's modern tea and coffee market expanded to 9.9 billion USD in 2025, marking a 52% increase from 6.5 billion USD in 2021.

The study highlights a shift in the industry, with beverage chains increasingly adopting industrial-scale operating models rather than competing primarily through products or brand recognition alone.

Over the four-year period since 2021, the regional modern tea and beverage market has grown rapidly, with 11 brands surpassing the 1,000-outlet ...