Hanoi, Aug. 18 -- Nearly 17 years since the launch of the "Vietnamese people prioritise Vietnamese goods" campaign, the position of Vietnamese products in the domestic market has improved significantly. However, amid increasingly fierce global competition, the goal is no longer simply to increase domestic consumption of Vietnamese goods, but to develop strong Vietnamese brands capable of winning consumers through quality, innovation and added value, thereby creating a stepping stone for expansion into international markets. From prioritising Vietnamese goods to choosing Vietnamese brands In the early years of the campaign, the main objective was to change consumer perceptions and encourage them to prioritise products made by domestic busi...