Hanoi, April 1 -- Vietnamese travellers are among Asia's most passionate culinary explorers, ranking second in the region for choosing destinations based on food experiences, according to new findings from digital travel platform Agoda.

The findings, derived from a survey of Asian travellers as part of Agoda's 2026 Travel Outlook Report, reveal that 35% of Vietnamese travellers cite food as a key reason for travel, placing Vietnam among Asia's top foodie markets.

Food is increasingly taking centre stage as a primary reason for travel, with more Asian travellers eager to explore destinations that offer unforgettable culinary experiences. This shift reflects a broader trend where gastronomy is becoming a significant motivator in choosing ...