Hanoi, March 13 -- The growing presence of Vietnamese agricultural products in international supermarkets and retail chains is strengthening brand recognition for the country's farm produce and marking a shift toward higher-value exports.

In recent years, more Vietnamese products have appeared on the shelves of global retailers in the US, Japan and Europe. This gradual entry into modern distribution networks has not only expanded market access but also signalled a transformation in Vietnam's agricultural sector from exporting raw commodities to building brands and enhancing its standing on the global consumer map.

Examples range from Vietnamese rice brands in Japan to instant foods and coconut-based products sold in Western markets. Vie...