Hanoi, Nov. 2 -- Vietnam aims to achieve average annual growth of 14-15% in total retail sales of goods and consumer service revenue, reaching around 13.5-14 quadrillion VND (523.4-542.8 billion USD) by 2030.

The target is set out in the "Vietnamese Goods for Vietnamese Consumers" programme for 2026-2030, recently approved by Standing Deputy Prime Minister Pham Gia Tuc, which seeks to build an ecosystem of quality, competitive domestic products and strengthen consumer confidence in Vietnamese goods.

The programme aims to maintain the share of Vietnamese products at over 80% in domestic supermarkets and shopping centres and above 60% in traditional distribution channels. Domestic market revenue in Vietnam's consumer goods manufacturing s...