Hanoi, Nov. 6 -- Vietnam's digital economy is expected to reach a gross merchandise value (GMV) of 49 billion USD in 2026, up 20% year on year, making it one of Southeast Asia's fastest-growing digital economies, alongside Malaysia. The country also leads the region in growth in e-commerce and online travel.

According to the 2026 e-Conomy SEA report released by Google, Temasek and Bain & Company, most sectors of Vietnam's digital economy are maintaining double-digit growth, driven by platforms expanding their operations and generating more revenue from changing consumer habits.

E-commerce remains the main growth engine, accounting for around two-thirds of the country's total digital economy. The sector is projected to reach 32 billion U...