Hanoi, March 2 -- In the global tourism landscape, where cuisine is increasingly emerging as a distinctive "language" for countries to shape their image and attract visitors, Vietnam-with its rich and distinctive culinary heritage-has a strong opportunity to transform gastronomy into a national asset.Shaping national tourism products

According to the World Food Travel Association (WFTA), more than 80% of international travellers consider local cuisine a primary motivation for travel, with food and beverage spending accounting for around 30% of total tourism expenditure. This underscores the role of cuisine not only as a complementary experience but also as a key driver of travel demand.

In recent years, Vietnamese cuisine has gained gro...