Hanoi, March 23 -- The Vietnam International Travel Mart 2026 (VITM 2026) will feature around 450 booths, drawing participation from domestic and foreign tourism promotion agencies, airlines, international organisations, and more than 600 enterprises.

Scheduled for April 9-12 at the Hanoi International Centre for Exhibition, the event will run under the theme "Digital Transformation & Green Growth - Elevating Vietnam Tourism."

Speaking at a briefing in Hanoi on March 23, a representative from the Vietnam Tourism Association said the theme reflects the sector's development orientation, with digital transformation and green growth seen as key drivers to enhance competitiveness, adapt to market changes, and ensure sustainable development....