Hanoi, May 25 -- The first Vietnam Grand Sale in 2026 will take place from July 1-31 nationwide, aiming to stimulate domestic consumption and support economic growth. The annual event is expected to attract broad participation from businesses across sectors through a combination of traditional trade promotion activities and e-commerce initiatives, according to a decision by the Ministry of Industry and Trade (MoIT). During the programme, enterprises will roll out a variety of promotional campaigns, allowing consumers to access quality goods and services at reasonable prices. The initiative is also intended to raise public awareness of Vietnamese products and services through communication campaigns on mass media platforms. Alongside promo...