Ho Chi Minh City, March 25 -- Vietnam has become the fastest growing market for Norwegian salmon in Southeast Asia, with strong consumption growth set to accelerate further in 2026, according to the Norwegian Seafood Council (NSC).

Speaking at the "Norwegian seafood industry in Vietnam market 2026" event held in Ho Chi Minh City on March 25, the NSC reported that fresh Norwegian salmon exports to Vietnam jumped 16% in volume in the first two months of 2026 compared with a year earlier, while frozen salmon shipments surged about 37%.

The momentum extends a strong run in 2025, when fresh Norwegian salmon exports hit roughly 7,900 tonnes, a 40% hike from the prior year. Over three years, volumes have climbed from 6,281 tonnes in 2023 to ne...