Hanoi, April 8 -- As global competition for tourism market share intensifies, international travel fairs are increasingly proving to be an effective platform for promoting destinations and forging partnerships, helping elevate Vietnam's presence on the global tourism map.

ITB Berlin in Germany, one of the world's largest tourism exhibitions, attracts thousands of businesses and hundreds of thousands of visitors annually. The 2026 edition, held from March 3 to 5, gathered about 6,000 exhibitors from more than 160 countries and territories.

Meanwhile, WTM London in the UK generates billions of US dollars each year through contracts and cooperation agreements signed at the event. The 2025 edition welcomed over 4,000 exhibitors from nearly ...