Hue, March 26 -- The central city of Hue has recorded strong tourism growth in both visitor numbers and revenue in the first three months of 2026, raising expectations for continued expansion in the coming period.

During the period, the city has welcomed more than 1.9 million visitors, up 31.3% year-on-year. Of the total, international arrivals exceeded 843,000, rising 26.7%, while domestic visitors reached over 1.05 million, up 35.2% compared with the same period last year.

Tourism revenue is estimated at nearly 4.48 trillion VND (170 million USD), a year-on-year surge of 71.4%, statistics show.

Since the beginning of the year, Hue has implemented a range of promotional programmes to attract tourists. The most notable was the "Spring ...