Ho Chi Minh City, Sept. 30 -- Livestream shopping on e-commerce platforms is coming under tighter scrutiny as platforms, businesses and content creators strengthen checks on product origins and information before goods are promoted online. The move aims to build a more transparent livestream shopping environment, protect consumers and legitimate businesses, and curb counterfeit and substandard goods in the digital space. Under the stricter process, checks now cover not only products but also sellers, businesses, promotional content and livestream participants. Content creator and affiliate marketer Vo Truong Duy said that sellers are required to provide products and relevant documents for verification before livestreams. Information on di...