Hanoi, April 28 -- Bangkok (VNA) - Thailand's Ministry of Commerce is ramping up efforts to promote durian sales through a three-pronged strategy covering domestic consumption, exports and processing, as output is expected to surge this year.

A key focus of the strategy is leveraging e-commerce and digital platforms to reach younger consumers, with targets of distributing 450,000 tonnes domestically and exporting over 1 million tonnes.

​Deputy Prime Minister and Minister of Commerce Supajee Suthamphan has led an inspection visit to Chanthaburi province to review production and quality control systems. During the trip, the ministry signed an MoU with TikTok to promote Thai fruit sales via TikTok Shop and online channels, aiming to ...