Hanoi, April 4 -- Hanoi (NNT/VNA) - Prime Minister Anutin Charnvirakul has kicked off the "Thais Help Thais" campaign to ease living costs, offering nationwide discounts of up to 58% on essential goods starting April 1.

The programme is a joint effort between the Thai government and the private sector, involving more than 10 wholesale and retail chains and over 20 domestic manufacturers. The initiative expands access to affordable products, providing consumers with more options as global energy pressures continue to affect household expenses.

Thailand's Ministry of Commerce is overseeing the rollout, coordinating with retailers and producers to maintain reasonable pricing. The programme includes both house brands and alternative product...