Bangkok, March 19 -- Thailand is grappling with a growing surge in scam phone calls and fraudulent messages, with new data showing the country has become one of the most heavily targeted markets in Asia.
According to the 2025 annual report by caller identification and anti-scam service Whoscall, Thais were targeted approximately 173 million times by scam calls and fake SMS messages last year.
Of the total, around 39 million were scam calls and 134 million were fraudulent text messages, up from around 38 million calls and 130 million messages the previous year. The figures underscore a persistent and expanding threat, even as authorities step up enforcement efforts.
Thai authorities reported a short-term decline in phone scam activity ear...