Bangkok, April 3 -- Thailand has announced a major adjustment to its tourism strategy in response to declining long-haul arrivals, shifting greater focus toward domestic travel and short-haul markets while promoting high-value, world-class travel experiences amid global uncertainty and surging energy prices.

The Tourism Authority of Thailand (TAT) recently unveiled the strategic shift as part of efforts to maintain the resilience of the country's tourism industry.

TAT Governor Thapanee Kiatphaibool said an assessment conducted in March showed that arrivals from long-haul markets, particularly the Middle East, have begun to decline due to limited airline seat capacity and higher transportation costs linked to rising oil prices.

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