Hanoi, April 28 -- Digital transformation is emerging as a key driver helping OCOP (One Commune, One Product) stakeholders optimise value and expand development space.​

From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.

After more than a decade farming snakehead fish, Ho Thi Xuan Mai, owner of the Ngoc Nhi dried fish facility in Binh Hoa commune, southern An Giang province, has successfully upgraded her products to meet three-star OCOP standards in 2024.​

She has diversified offerings, including semi-dried and shredded fish, priced at a...